If it’s not the shops getting you to New York, then what is?
In the first of a new trilogy we are going to examine how three global cities are transforming their futures; starting with a P-THREE visit to New York.
In the late 2000s, throngs of shoppers flocked to New York City, drawn by coveted brands unavailable in the UK. A favourable exchange rate fuelled their spending sprees. However, the advent of the internet and globalisation in fashion reshaped the landscape, allowing shoppers worldwide access to every brand. So, what lies ahead as New York's next magnet, and what lessons can other cities glean from it?
The Meatpacking District, akin to Williamsburg, captivates with its human scale, shunning towering skyscrapers in favour of lower scale redeveloped historic brick buildings. Here, materials of brick and Corten steel create a sense of warmth and familiarity.
After acclimating to the omnipresent scent of freshly smoked cannabis—following the legalisation of recreational marijuana in 2021—I eagerly set out to uncover more reasons to explore New York. Venturing beyond the beaten path, we crossed the Hudson River to Williamsburg. This enclave, exuding an authentic, effortlessly cool vibe, hosts a diverse array of retailers including Le Labo, Ganni, Glossier, On Running, Chanel, Kith, and Byredo. It's a neighbourhood where even tech giants like Google set up shop to bask in its cool glory. The charming streets adorned with striking murals, chic cafes, and cutting-edge boutiques make it an irresistible destination—the kind of place one dreams of calling home in New York.
If Williamsburg serves as a sturdy foundation, its allure is further heightened by new establishments such as the Hoxton and Moxy hotels, breweries like Brooklyn Brewery, and scenic riverside parks. Embracing our tourist roles, we strolled back to Manhattan across the iconic Brooklyn Bridge, observing first-hand the fervour for Instagram-worthy moments—a testament to the significance of integrating such experiences into any urban journey.
Our next stop, equally touristy yet equally captivating, was the High Line—a marvel of urban design that transformed an elevated railway into a verdant promenade. Connecting the vibrant Meatpacking District to Hudson Yards, this simple yet ingenious architectural intervention draws millions of visitors annually, expanding city exploration. The high line is now an architectural practice being copied across the world, just one new example being Camden’s High Line.
The Meatpacking District, akin to Williamsburg, captivates with its human scale, shunning towering skyscrapers in favour of lower scale redeveloped historic brick buildings. Here, materials of brick and Corten steel create a sense of warmth and familiarity. While high-end retailers like Aesop, Frame, Gucci, and Marni grace its streets, experiential destinations such as RH New York and Starbucks Reserve Roastery redefine retail, offering immersive moments that transcend shopping.
From its avant-garde fashion roots to its evolution into a multifaceted hub boasting museums, eateries, offices, and entertainment venues, the Meatpacking District stands as a model for mixed-use developments worldwide.
Rarely do we encounter architecture devoid of commercial motivations, yet Thomas Heatherwick's Little Island Park in the Hudson epitomises beauty and altruism—a gift to New Yorkers, offering free access to an oasis complete with playgrounds, art installations, and breath-taking views. Its creation prompts reflection on the untapped potential of London's Thames river. The development has spilled over to adjacent locations like Pier 57, featuring a bustling food market and expansive rooftop park, further enrich the surrounding retail landscape.
In the absence of new retail brands, and notwithstanding daunting exchange rates, New York unveils its charms through architectural marvels, street art, culinary delights, community-centric retail, and the embrace of nature. A must visit location for any city planner.
Article by Hannah McNamara
Photo credits: Unsplash
