How do you reposition a department store?
Client
Publica Properties
Location
Oxford Street, London
Scope
Vision creation and leasing
An iconic building on an iconic street, an opportunity to shape the West End. This department store needed a big change.
Advising on the long-term strategy for the former House of Fraser on Oxford Street we helped refine an exciting new plan which included office, retail, leisure and food & beverage space. An iconic building deserves an iconic transformation and we have set plans in motion to make this the next-Place-to-be in London with one of the biggest rooftop restaurants in London, the biggest health club in the West End and some of Oxford Streets most prominent retail stores. And to go with that bold new future? A bold new name; Elephant.
100,000
sq ft retail, leisure and F&B space
2026
opening date
1
largest rooftop restaurant in West End